Writing
Field notes from the messy side.
Everything I've written so far.
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AI Can't Fix a Coworker Who Won't Use It
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Nobody Downstream Gets Paid for the 11pm Brief Change
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Your Agency Sold a Campaign It Doesn't Know How to Run Yet
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If AI Can Find, Email, and Haggle With Creators, What Is an Agency Actually For?
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"It's Not That Complicated" Is the Most Expensive Sentence in Marketing
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Building Everything Is Building Nothing
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Cheap Is Not A Strategy
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Why Does Your Client Think a 30-Second TikTok Can Carry Five Products, a Personal Story, and a DIY Recipe?
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How to Manage Influencer Miscommunication (When the Brief Was Perfect and They Still Got It Wrong)